Consumer Behavior 2010
February 23, 2012 by admin
Filed under Consumer Behavior Guide
Product Description
The post-recession consumer is a focus in the 2010 edition of this annual market research publication. Consumer Behavior 2010 assesses shifts in consumer spending, identifies specific market opportunities brought on by changing consumer behaviors, and discusses how consumers will likely respond as economic growth resumes in the U.S.
The handbook provides other valuable consumer insight, including the following:
- Quantification of influences and sources consume… More >>
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
February 23, 2012 by admin
Filed under Public Relations Guide
Product Description
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR’s new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Tra… More >>
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
31 Days to Network Marketing Mastery
February 23, 2012 by admin
Filed under Marketing Guide
Product Description
This is a self-help book with 31 tips on how to succeed in network marketing or direct sales.Product Description
This is a self-help book with 31 tips on how to succeed in network marketing or direct sales…. More >>
31 Days to Network Marketing Mastery
Advertising Photography: A Straightforward Guide to a Complex Industry
February 23, 2012 by admin
Filed under Advertising Guide
Product Description
If you are an aspiring or professional photographer looking to break into advertising, “Advertising Photography: A Straightforward Guide to a Complex Industry” will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and … More >>
Advertising Photography: A Straightforward Guide to a Complex Industry
Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional
February 23, 2012 by admin
Filed under Selling Guide
Product Description
A successful sales professional clearly understands that education and preparation for the task is never finished. It is a lifetime experience, and in Ziglar on Selling, best-selling author Zig Ziglar offers an integral part of the ongoing education. Filled with practical tips and motivation, this book will help sales professionals keep their clients happy, add to their income, and most importantly, add to their quality of life…. More >>
Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional
Consumer Behavior I: Research and Influences
February 16, 2012 by admin
Filed under Consumer Behavior Guide
Product Description
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: “how do we study consumers?” and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer so… More >>
Consumer Behavior I: Research and Influences
Practical Public Relations: Theories AND Techniques That Make a Difference
February 16, 2012 by admin
Filed under Public Relations Guide
Practical Public Relations: Theories AND Techniques That Make a Difference
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
February 16, 2012 by admin
Filed under Marketing Guide
Product Description
Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with act… More >>
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
February 16, 2012 by admin
Filed under Advertising Guide
Product Description
Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business…. More >>
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Unlimited Selling Power: How to Master Hypnotic Selling Skills
February 16, 2012 by admin
Filed under Selling Guide
Product Description
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer’s trust and make sales…. More >>
Unlimited Selling Power: How to Master Hypnotic Selling Skills
