The Unmanageable Consumer

Product Description
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. … More >>

The Unmanageable Consumer

McDonaldization Revisited: Critical Essays on Consumer Culture

Product Description
An international, multidisciplinary group of scholars examines the thesis of George Ritzer’s popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer’s analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.Aimed at both undergraduate and graduate students, the work is designed to sta… More >>

McDonaldization Revisited: Critical Essays on Consumer Culture

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Product Description
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the mea… More >>

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Statistics for Marketing and Consumer Research

Product Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: – Sampling- Data management an statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling… More >>

Statistics for Marketing and Consumer Research

PERSONALITY AND ITS THEORIES

Product Description
1 Personality And Concept Of Personality
 Introduction
 Defining Personality
 Concept Of Personality
 Characteristic Of Personality
 The Nature Of Personality
 Assumptions Of Personality
2 Determinants Of Personality
 Introduction
 Determinants Of Personality
 Biological Factors
 Cultural Factors
 Family Factors
 Social Factors
 Situational Factors
3 PER… More >>

PERSONALITY AND ITS THEORIES

Guns Gone Wild

Product Description
You wouldn’t know it to look at current sales figures, but the gun business is in deep, long-term trouble. Young people have no discernible interest in firearms. They want to be urban and digital, and guns are the exact opposite. Lots of guns are being sold, but they’re being sold to the same shrinking group of white, rural, middle-aged men. Twenty years from now, American gun culture could be all but gone.
One gun is bucking the trend: the AR-15, the civilian … More >>

Guns Gone Wild

The Consumer Mind: Brand Perception and the Implication for Marketers

Product Description

The Consumer Mind explores consumer behavior and the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world’s leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

With insights based on the latest advances in neuroscience and psychol… More >>

The Consumer Mind: Brand Perception and the Implication for Marketers

Harnessing Customers : How to Increase Impulse Shopping in Supermarkets

Product Description
“In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing while providing a valuable service to the customers themselves. Customers get to know about the shopping activities of others (in real time) and respond to these activities. Far from being the answer to all questi… More >>

Harnessing Customers : How to Increase Impulse Shopping in Supermarkets

Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales

Product Description
The biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet power ful eightstep process and practical… More >>

Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales

Rengen: The Rise of the Cultural Consumer – and What It Means to Your Business

Product Description
The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of im… More >>

Rengen: The Rise of the Cultural Consumer – and What It Means to Your Business

Next Page »