All About Public Relations: How to Build Business Success on Good Communications

Product Description
“All About Public Relations Second Edition” by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline…. More >>

All About Public Relations: How to Build Business Success on Good Communications

Public Relations and Marketing for Archivists: A How-To-Do-It Manual

Product Description
In the debut Society of American Archivists and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators. Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working … More >>

Public Relations and Marketing for Archivists: A How-To-Do-It Manual

Public Relations Online: Lasting Concepts for Changing Media

Product Description
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effe… More >>

Public Relations Online: Lasting Concepts for Changing Media

Public Relations Practices: Managerial Case Studies and Problems

Product Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations –involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of … More >>

Public Relations Practices: Managerial Case Studies and Problems

Rhetorical and Critical Approaches to Public Relations II

Product Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared … More >>

Rhetorical and Critical Approaches to Public Relations II

Gaining Influence in Public Relations: The Role of Resistance in Practice

Product Description
Public relations professionals know that power and influence are crucial to getting things done inside their organizations, yet many practitioners believe they are relatively powerless in these strategic moments. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activi… More >>

Gaining Influence in Public Relations: The Role of Resistance in Practice

Library Public Relations, Promotions, And Communications

Product Description
The second edition of PR powerhouse Lisa Wolfe s guide gives you solid publicity, positioning, and promotional wisdom. The guide’s five new chapters: “Positioning Libraries in the 21st Century” , “Brand-building for Libraries” , “Using Technology as a PR Tool” , “Creative Effective Web Communications” , and “Planning for Crisis Communications” provide sweeping new ideas to address your most significant PR challenges and opportunities. Each chapter offers proven idea… More >>

Library Public Relations, Promotions, And Communications

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

Product Description
An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies. “Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment.” -Judy Strauss, Ph.D., Marketing Professor… More >>

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

Advertising and Public Relations Research

Advertising and Public Relations Research

An Overview to the Public Relations Function

Product Description
This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? Throughout this book, you will learn v… More >>

An Overview to the Public Relations Function

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