Product Description
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. … More >>

The Unmanageable Consumer

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“All About Public Relations Second Edition” by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline…. More >>

All About Public Relations: How to Build Business Success on Good Communications

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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals…. More >>

The McGraw-Hill 36-Hour Course: Online Marketing

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It pro… More >>

How to Plan Advertising

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A small business owner who wants to sell a business runs into many potentially thorny legal issues. Most important is preparing a sales agreement that covers all the key concerns, from price and payment terms to liability protection and restrictions on future competition. This comprehensive legal guide provides stepbystep advice on preparing a solid sales agreement and other crucial documents, including promissory notes and the assignment of a lease. Legal Guide to… More >>

The Complete Guide to Selling a Business

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An international, multidisciplinary group of scholars examines the thesis of George Ritzer’s popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer’s analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.Aimed at both undergraduate and graduate students, the work is designed to sta… More >>

McDonaldization Revisited: Critical Essays on Consumer Culture

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In the debut Society of American Archivists and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators. Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working … More >>

Public Relations and Marketing for Archivists: A How-To-Do-It Manual

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Other lawyers are living extraordinary lives and their success can be discovered and modeled!
Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week?
“Great Legal Marketing” will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door.
“Great Legal Marketing” wi… More >>

Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

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Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet…. More >>

Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

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Today’s increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level…. More >>

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales